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How to write a project brief for a website or app (with a free template)
By OmegaAPI · 14 November 2026 · 5 min read
The quality of a quote depends on the quality of the brief. A one-line request like “I need an app like Uber” produces wildly different prices because every developer imagines a different project. One page answering the questions below gets you comparable, realistic quotes — and a project that matches what you had in mind.
The one-page template
- Business: who you are and what you sell, in two or three sentences.
- Problem: what is slow, costly or missing today?
- Goal: what should be different six months after launch? (e.g. “50 online bookings a week”).
- Users: who will use it — customers, staff, admins — and on which devices?
- Must-have features: the smallest list that still solves the problem.
- Nice-to-have features: things for later versions.
- Examples: two or three websites or apps you like, and what you like about each.
- Content and data: who provides text, photos, products or existing data?
- Integrations: payment gateway, WhatsApp, CRM, accounting, delivery, etc.
- Budget range: an honest range helps developers suggest the right approach.
- Timeline: any fixed launch date, and why.
- Decision maker: who approves designs and milestones?
Write features as user stories
Instead of “booking module”, write “A patient can choose a doctor, date and time slot, pay the consultation fee and get a WhatsApp confirmation.” Stories like this remove guesswork and make testing simple: either the patient can do it or they cannot.
Separate must-haves from wishes
Most projects that go over budget do so because every idea was treated as essential. Put features in three groups — launch, soon after launch, and someday — and build the first group well.
Send it to us
You can paste your brief into our quote form. We will reply with questions, then a written quote with a feature list, milestones and timeline.
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